Surf Clothing Auckland | Sustainable Surf Apparel & Beachwear | SUPcentre

Look good, feel good, do good. Our clothing range brings together surf brands that care about performance, style, and the planet.

At SUPcentre, we’ve curated a clothing collection from brands doing it right - Patagonia, Picture. O’Neill, and Florence Marine X. These aren’t just logos and board shorts. They are companies committed to sustainable materials, ethical manufacturing, and products that last beyond a single season.

Why We Choose These Brands:

The ocean gives us so much. The least we can do is support brands working to protect it. Every clothing brand in our Auckland store has made genuine commitments to sustainability - whether it’s recycled materials, responsible manufacturing, or giving back to environmental causes.

But sustainability doesn’t mean sacrificing style or performance. These are the same brands you’ll see in lineups from Piha to Pipeline - proven on the water, designed by riders, built to last.

Our Clothing Clothing

Men’s Surf Clothing

Boardshorts, walk shorts, tees, hoodies, jackets, flannel, hats, and beanies. From post-session comfort to everyday wear that reps the lifestyle.

Women’s Surf Clothing

Boardshorts, bikinis, one-piece, rash guards, hoodies, tees, dresses, and activewear. Functional pieces that transition from water to life without compromise.

Kids’ Surf Clothing

Rashies, board shorts, tees, and hoodies for groms. Quality gear that keeps up with growing bodies and endless energy.

Featured Brands

Patagonia - The gold standard for environmental responsibility and lifetime quality

Picture - European innovation meets eco-conscious design

O’Neill - Surf heritage with modern sustainability initiatives

Florence Marine X - John Florence’s brand - performance meets purpose

More Than Just Surf:

Our clothing range works on the water and off. Quick-dry board shorts that look good at the beach and the cafe. Hoodies soft enough for couch sessions but durable enough for road trips. Tees that represent your values without shouting about it.

We’re not a fashion boutique - we’re a surf shop that happens to stock clothing from brands our team wears and trusts. If it’s on our racks, it’s been road-tested, and passes the “would I actually wear this?”.

Shop our surf clothing collection below, or visit our Newmarket store to see quality and feel the fabrics in person. Out team can help you find the right fit and style for your needs.

Stay stoked, look good, support brands doing it right.