09 520 3366

Store Hours

Mon - Fri: 10:00am - 5:30pm

Sat: 10:00am - 5:00pm

Sunday: Closed

Kings Birthday

Monday 3rd June: Closed


Friday 28th June: Closed

20 Melrose Street


Auckland 1023

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Current Hours: Monday - Friday, 10:00am - 5:30pm | Saturday, 10:00am - 5:00pm. Closed Sunday

florence marine x



John’s home – Hawaii’s North Shore of Oahu – is the Florence Marine X R&D facility. It’s one of the most dynamic environments on earth, providing the most rigorous testing conditions imaginable for their gear. Anything they bring to market has been battered, bruised and stretched to its limit until John and the crew of Test Pilots give the nod that it’s ready for the masses. This can make R&D a slow, thorough process. But it ensures that when a piece of their gear lands in your hands, and you see that red burgee flag on the sleeve, it’s understood that this equipment has not only been tested – but proven. 

They’re on a mission to do things differently, and are excited to have you join them for the journey.