09 520 3366

Store Hours

Monday - Friday: 9:30am to 5:00pm

Saturday - Closed

Sunday - Closed

Labour Weekend Hours

Saturday 23rd October - Closed

Sunday 24th October - Closed

Monday 25th - Closed 

20 Melrose Street


Auckland 1023

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Covid19 Level 3 Update: Online Orders Shipped Daily - Click & Collect - 9:30am - 5:00pm - Mon - Fri


“Our mission is to create and share paddles that we LOVE.”

Fy is a name derived from the Maori word for the stingray (Whai – pronounced ‘Fy’) which personifies grace, speed and beauty in the water. Fy also alludes to the Golden Ratio (Phi – also pronounced ‘Fy’), a phenomenon that permeates throughout nature, connecting proportion and beauty to strength and balance.   

After more than two years of constant testing and refinement the team at Fy have combined indigenous design wisdom with the latest production technology to bring you paddles that make SUP safer, easier, and all-round more enjoyable.Whether you are a complete beginner or seasoned pro, Fy paddles have been designed with you in mind.