09 520 3366

Store Winter Hours

Mon - Fri: 9:30am - 5:30pm

Sat: 10:00am - 5:00pm

Sunday: Closed



20 Melrose Street


Auckland 1023

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Now On Summer Hours: Monday - Friday, 9:30am - 5:30pm | Saturday, 10:00am - 5:00pm. Closed Sunday


“Our mission is to create and share paddles that we LOVE.”

Fy is a name derived from the Maori word for the stingray (Whai – pronounced ‘Fy’) which personifies grace, speed and beauty in the water. Fy also alludes to the Golden Ratio (Phi – also pronounced ‘Fy’), a phenomenon that permeates throughout nature, connecting proportion and beauty to strength and balance.   

After more than two years of constant testing and refinement the team at Fy have combined indigenous design wisdom with the latest production technology to bring you paddles that make SUP safer, easier, and all-round more enjoyable.Whether you are a complete beginner or seasoned pro, Fy paddles have been designed with you in mind.