SUPcentre Store

09 520 3366

Monday - Friday 9:30am to 5:30pm

Saturday & Sunday 10:00am–5:00pm


20 Melrose Street

Newmarket

Auckland 1023

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o'neill

It is in 1923 that the O’Neill family’s second child, and first boy, Jack, came into the world in Los Angeles, CA. No “big waves” during this casual life of an american kid during the Great Depression, until 1934. This first day of bodysurfing in Santa Monica has then become Jack’s second birth date. The day he discovered his true passion, leading him to what he became today. Indeed, few years later, after having tried several jobs and launched a couple of businesses, Jack started creating history by opening the very first surf shop ever in 1952, in San Francisco. The store would be relocated 7 years later in iconic Santa Cruz. 1953 has then been the year Jack revolutionized water sports forever by inventing the very first wetsuit. This was the starting point of O’Neill’s road to become the legendary brand it is today.