SUPCENTRE STORE

09 520 3366

Store Summer Hours

Mon - Fri: 9:30am - 5:30pm

Sat: 10:00am - 5:00pm

Sunday: Closed

Christmas / New Year Hours

Sunday 24th - 26th Dec: Closed

Wednesday 27th - 29th Dec: 9:00am - 5:30pm

Sat 30th Dec: 10:00am - 5:00pm

Sun 31st Dec: Closed

Monday 1st Jan: Closed

 

 


20 Melrose Street

Newmarket

Auckland 1023

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Now On Summer Hours: Monday - Friday, 9:30am - 5:30pm | Saturday, 10:00am - 5:00pm. Closed Sunday

camelbak

It's 1989.

Bicycle enthusiast Michael Eidson, is competing in the "Hotter'N Hell 100." And that's exactly what it is: a 100-mile road race in the grueling summer heat of Wichita Falls, Texas. Water is vital to surviving the race, and there are few places to refill a water bottle. Eidson, an emergency medical technician by trade, decides to fill an IV bag with water and slip it into a white tube sock. Yes, a tube sock. Then he stuffs the contraption into the back of his bike jersey, throws the thin hose over his shoulder and clamps it with a clothespin.

Hands-free hydration is born. And Eidson is able to drink as he pedals...while the other racers laugh and fiddle with their water bottles.

THE REST IS HISTORY...

It took courage, conviction and imagination to evolve from an IV bag in a tube sock sold by a motorcycle-driven sales force of one. Our core values remain the same and drive everything we do - from inventing the hydration category to becoming the world's leading maker of hydration solutions.

Oh yeah...about those folks who laughed at Eidson? Well, chances are they've got a CamelBak strapped to their back or in their bike cage these days. Go figure...